Testimonials

You don’t have to take my word for it.

Pulled from verified LinkedIn recommendations.

Co-Founder, CSO

For the past five years, Paul has been my go-to for anything and everything marketing related. He’s worked across both B2C and B2B roles—from scrappy startups to large companies—and brings a strong mix of data-driven thinking and great communication skills. I’ve learned a ton from him. He’s deeply experienced with content marketing, CRM campaigns, marketing analytics, and digital strategy—and he knows how to both lead and get things done. Above all, Paul’s hardworking, dependable, adaptable, and genuinely great to work with.

Dr. Karl Zelik, 2025
HeroWear, LLC

Co-Founder, CEO

I worked with Paul for 5.5 years at HeroWear. He came on board as one of our first hires, and built our marketing strategy from the ground up. Paul’s work enabled us to introduce not only a new product, but a whole new product category. He has a great work ethic, helps the team think through key business decisions, and above everything else is a real do-er. I could always count on Paul and recommend him for a variety of marketing leadership roles, especially at fast growing businesses who needs a marketer who can wear multiple hats.

Mark Harris, 2025
HeroWear, LLC

Marketing Director

I’ve been looking for a Paul Nicholson my entire career! He’s one of the smartest, most diligent and insightful people I know. His attention to detail is unequaled. His breadth of knowledge in the digital space is unmatched. And, his productivity is off the charts. I still don’t know how he got everything done. He’s versed in all facets of the digital marketing realm and really loves the metadata and minutiae that makes for a successful digital campaign. He lives and breathes digital and it shows. I really hope he and I get the chance to work together again soon.

Ben Bennett, 2016
Logan’s Roadhouse

Co-Founder, CInO

I worked with Paul for 5 years at HeroWear, collaborating on multiple projects ranging from product launches to marketing strategy.

Paul Nicholson excels at combining a rare set of traits in marketing roles: data-driven consistency combined with creative flexibility. He consistently provided marketing solutions that utilized multiple reinforcing channels driven by key metrics needed for decision-making: from conferences to email newsletters, he excelled at doing high-quality, metric-driven work to maximize lead generation and brand recognition. He combined this talent with a passion for consistent yet novel creative, designed to share with the world both our brand promise and our drive to make people’s lives better.

Paul was a consistent advocate not just for our customers and clients, but our employees as well. He championed a positive, people-first office culture and always celebrated the team’s accomplishments, both personal and professional. He was easy to get along with, and both received ideas from others, and contributed his own.

Paul also displayed a critical skill for small companies: the ability to wear multiple hats while getting all the work done at high quality, every time. A team member was quoted as saying, “Whenever Paul gets a new assignment, it is inevitable that it will get done.” He delivered quarter after quarter, without missing deadlines or reducing quality – no matter the workload. His work ethic was exceptional.

It was a tremendous privilege to work with Paul, and the next organization that has his talents has landed an excellent marketer and team player.

Dr. Matt Yandell, 2025
CInO, Co-Founder
HeroWear, LLC

Web Systems Manager

Paul is one of those rare leaders who served as an inspiring mentor for our entire team. He has a broad knowledge base in website development, digital marketing, social media and marketing automation. He has built a reputation as someone who has a broad vision and this vision is what will take a company places. Paul exhibits strong interpersonal skills and a unique capacity for leadership. These qualities most notably translate in his ability to motivate a team to care about its project and be invested in the project’s success. Paul’s positive attitude and the respect for his knowledge from others are palpable. It was a pleasure to work for Paul and I highly recommend him to position any company for success.

Dwayne Nieves, 2016
HealthTrust

Marketing Intern

I had the privilege of working in the marketing department under Paul’s leadership during my Summer 2025 internship at HeroWear.

As an intern, you don’t always expect to have meaningful interaction with executive leadership. However, Paul completely shattered that expectation. Despite his incredibly busy schedule, he was accessible, grounded, and genuinely invested in every member of the team, regardless of title.

Paul fosters a culture of curiosity and empowerment. In team meetings, he didn’t just talk at us; he actively listened and encouraged even interns to share their perspectives on new trends and campaigns. He is a phenomenal marketer, an outstanding mentor, and any organization would be fortunate to have him leading their team.

Neima Hussain, 2025
HeroWear, LLC

Director of Media

I had the privilege of working with Paul Nicholson (no relation – just coincidence on the last name), at Captain Ds, LLC where Paul led our digital and online efforts, along with building relationships and processes to enable Captain Ds to move into 3rd Party ordering and Online Ordering. Paul is easy to work with, a proactive team player, and has mad skills that transfer across multiple platforms and channels. Paul could be counted on to contribute ideas, recommendations, and suggestions to improve or enhance promotional activity and programs. Paul is data-driven, articulate, has great verbal and written communication skills. His versatility and expertise would be a welcomed addition to any team!

Marilyn Nicholson, 2020
Captain D’s, LLC

Marketing Manager

Paul is one of the smartest, most technologically savvy people I know, and has a strong attention to detail. He was always my go-to person for any digital marketing question and was always eager to share any knowledge he had on the subject. A true team player! Any organization would be lucky to have him and I’d gladly work with him again.

Caitlan Nguyen, 2019
Logan’s Roadhouse

Chief Marketing Officer

Bold. Tech Savy. Critical Thinker. These are but three of the ways I’d describe Paul, someone who provided a tremendous amount of raw horsepower and determination in reshaping digital marketing at Logan’s, essentially creating an entire function from scratch and outperforming the competition in the process. Paul is a guy I’d always want on my team.

Len Van Popering, 2016
Logan’s Roadhouse

SaaS Licensing Specialist

Paul is a technically savvy Excel wizard with a knack for creating inspiring sales strategies. Always willing to help and ready to rally, he’s a true team player and would be a great asset to any organization.

Cara Connor, 2008
Dell, Inc

Director of Brand Partnerships

I worked with Paul for over a year while he was Marketing Director at GoNoodle. Paul was always a true professional with a deep knowledge of the industry. While working hard to successfully help grow GoNoodle’s user base, Paul was a great resource to the media sales team. By bringing our team new opportunities and industry + competitor insights Paul was an extremely valuable member of the team.

Adrien Schriefer, 2020
GoNoodle