A generalist in the truest sense of the word.

Building Brands. Driving Growth.

Your business has goals. But it also faces challenges.
Marketing can be a bit of a ‘black box’ to leaders.

I love sitting down with business leaders, learning about their needs, wants, goals, and roadblocks. Then I put together a complete go-to-market plan. From tactics to resources to P&L forecasting. I make sure we’re aligned on goals, mutually understand the plan (as deeply as you want to), and then drive execution – with testing, learning, and accountability to goals along the way.

There aren’t many areas of marketing that I haven’t worked in, often as the one ‘pressing the buttons.’ I’ve also worked for a myriad of business types and sizes, meaning I have experience and expertise and bring a fresh approach to solve tough business problems.

FOrtune 50 to pre-revenue Startups

Over 25 years of experience

B2B, B2C, and B2B2C Expertise

Practice Areas

I’ve worked with enough businesses to know that each one is unique. Each challenge requires a new approach.

But there is also nothing new under the sun. I have years of diverse experience to pull from, allowing me to creatively apply best practices and fresh approaches to ensure business success.

TACTICAL EXPERIENCE

WHAT I’VE DONE

  • Multi-channel online campaigns (display, video, search, webinars, etc.)
  • PR/Earned Media, Guest Bylines, Analyst Relations
  • In-person Events, Trade Shows
  • Content-driven email programs with more than 1 million emails sent per week
  • Influencers, Affiliates, Podcasts, Radio
  • Out-of-home, Radio, Print
  • Partnerships, Distributors, and Reseller Programs
  • Social & Community

INDUSTRY EXPERIENCE

WHO I’VE DONE IT FOR

  • B2B
    • Public Sector (K12, HiEd, Fed, SLG) IT/Tech
    • SMB/Mid-Market Tech
    • Healthcare Services
    • Educational Resources
    • Industrial Safety Tech
  • B2C
    • National, Multi-location Restaurant Chains (Casual & QSR)
    • Online Clothing Retail
    • Children’s Media / Mobile Apps

You don’t have to take my word for it

Paul Nicholson Profile Picture

TESTIMONIALS

For the past five years, Paul has been my go-to for anything and everything marketing related. He’s worked across both B2C and B2B roles—from scrappy startups to large companies—and brings a strong mix of data-driven thinking and great communication skills. I’ve learned a ton from him.

Dr. Karl Zelik in 2025

Co-founder, HeroWear, LLC

Paul on a Podcast

FutureFuzz invited me to discuss my strategies for building HeroWear as not only a new product and a new company, but as a new category. The ultimate challenge for a marketer! (recorded Nov 2025, published Jan 2026)