Successful Marketing Campaigns
Building Brands. Driving Growth.
A generalist in the truest sense of the word. There aren’t many areas of marketing that I haven’t worked in, often as the one ‘pressing the buttons.’ I’ve also worked for a myriad of business types and sizes, meaning I have experience and expertise and bring a fresh approach to solve tough business problems.
✓ FOrtune 50 to pre-revenue Startups
✓ Over 25 years of experience
✓ B2B, B2C, and B2B2C Expertise
Practice Areas
I’ve worked with enough businesses to know that each one is unique. Each challenge requires a new approach.
But there is also nothing new under the sun. I have years of diverse experience to pull from, allowing me to creatively apply best practices and fresh approaches.
TACTICAL EXPERIENCE
WHAT I’VE DONE
- Multi-channel online campaigns (display, video, search, webinars, etc.)
- PR/Earned Media, Analyst Relations
- In-person Events, Trade Shows
- Content-driven email programs with more than 1 million emails sent per week
- Influencers, Affiliates, Podcasts, Radio
- Out-of-home, Radio, Print
- Partnerships, Social & Community
INDUSTRY EXPERIENCE
WHO I’VE DONE IT FOR
- B2B
- Public Sector (K12, HiEd, Fed, SLG) IT/Tech
- SMB/Mid-Market Tech
- Healthcare Services
- Industrial Safety Tech
- B2C
- National, Multi-location Restaurant Chains
- Online Clothing Retail
- Online Media / Education
You don’t have to take my word for it
TESTIMONIALS
For the past five years, Paul has been my go-to for anything and everything marketing related. He’s worked across both B2C and B2B roles—from scrappy startups to large companies—and brings a strong mix of data-driven thinking and great communication skills. I’ve learned a ton from him.
Dr. Karl Zelik
Co-founder, HeroWear, LLC